Introduction
Petra Food Manufacturing Co. is one of the leading producer of quality products in Kuwait. Petra Foods is the market leader in Kuwait producing & distributing different types of Dairy, Juice, Ice-cream , Bakery & Cheese products. Petra has been synonymous with excellent quality products for the past forty years. Over the last 45 years , the Company has diversified its product range , with a variety of popular new products for consumers all over Kuwait to enjoy. Petra is an ever-advancing company, with its vision firmly entrenched in the future. The company strives to maintain its never-ending commitment to quality. This is reflected in the huge investment the company has made in ensuring the best quality of raw material, machinery, production process and quality control to ensure excellence of our products and to guarantee that every time a consumer buys a Petra product, he knows that he is buying the best.

History
Petra Food  Manufacturing Co. was established  in  the  year 1960 in  the  domain  of commercial works and it currently owns four factories that produce Ice cream, Dairy,  Bakery & Juice products. It  has  more than 500  specialized  employees that were used in accordance of the  company’s nature of work. These  exemplary  factories  were   built   and designed   by   the  modern   technical cooperation  with  Lions  Made International and  Lions  Cake UK. The company  has been  for  more than 45 years importing Cake and Ice cream from Lions UK  until  it  established  its  own Ice Cream  factory  in  the year 1964 and the Cake factory according  to best  modern  specialized  industrial  methods. In the  year 1995  the  company  has  established  the  administration  of  research  and    development   which   worked   on   developing   the  Company   administrations   and increasing  the   production  and   adding   new  products  to  meet  the  needs  of  the Kuwaiti  and  Gulf  customers  which  helped  to  export  the  products  to neighboring Gulf  Countries.

Manufacturing
Petra Food Manufacturing Co. in Subhan is one of the largest & the most technically  sophisticated plant  in  Kuwait. The plant is designed to produce high quality Ice cream, Dairy, Bakery, Juice & related products. All the products  are manufactured under fully automated processing and packaging to ensure the highest quality. The company  has  recently  introduced the UHT products in Kuwait, which ensures  the highest  possible  preservation of  nutritional values with an  added  advantage of  at  least 6 months  validity without  any  preservatives  being  added. The entire plant is controlled by the latest process control computer systems in the world & continuously monitored through central video screens.

Quality Assurance
Through continuous research and the desire to strive for quality products, Petra manufactures its  products using some the  latest  technology, and the most sophisticated tools available. State  of  the art testing labs, as  well  as highly competent employees ensure that quality is never compromised and our status of market leader in the Food Industry is constantly maintained and built upon.

Petra  Foods believes   in  following strict quality assurance programs at all levels.  Through methods  of  preventive  management, Petra Food’s quality department tests out all  possible scenarios that could result in a negative consumer response  or recurrence of problems. Our skilled employees at the quality department  ensure  that the quality assurance program is implemented  in  letter  and  spirit.  We conduct inspections at  three stages of production: incoming, online as well as final    inspection to ensure the highest degree of quality possible. A state of the art lab ensures incorporated with the latest technology in quality testing helps us maintain this high standard of quality.

Research and Development
Our research methodology relies on in-depth Local and International market surveys. Innovative ideas are tested for practicality by sampling products and specific segments of consumers within the market. Product development is parallel to research conducted through various tests within the market resulting in a positive feedback at the time of product launching. Exhaustive laboratory tests ensure that the products are not only safe for consumption but also create customer appeal through unique blends of flavors, colors, and packing. Market surveys are conducted not only to see responses to sample products within the target market, but also to gain insight into new or changing market trends. The results of this ensure Petra that existing and new products will be a level above our competitors while a strict level of quality for customer satisfaction is maintained.

Packing
Petra also places a lot of emphasis on the quality of packaging for safety and convenience of its products. The packaging is carried out on modern Tetra Pak & Combibloc equipment using specialized paper  which has seven layers of aluminum laminate and polyethylene lining. These  packs are  completely  sealed and will protect the products from any external environmental effects and will  remain  sterile  for a period of at least six months.

Logistics
Petra has it’s own services & solutions oriented logistics department for the coordination goods, raw material & packing material entering the production & the distribution of finish goods to the customer.  Petra warehousing operation are based on a global logistics system, inbound & outbound logistics, stores management with the latest technologies, performance indicators & after market logistics. Dealing essentially with FMCG Petra logistics gives strategic solutions for leverage logistics & delivers the whole range of design, monitoring & execution management of the distribution progress with a real concern for customer satisfaction through creativity of the flow of the supply chain.

Marketing and Sales
The Company employs highly talented, experienced and professional individuals in the Marketing, Sales and Distribution and Export department. These employees come from a mix of different nationalities to make the organization highly  cosmopolitan. The export sales has shown significant growth over the years confirming that Petra has gained as high a reputation regionally as it has  in Kuwait. In addition the company is supported by a well-knit  support  service by  various other departments  such  as  Accounts, Information  Systems Departments, Administration, Personnel, Maintenance, Garage etc. which contributes to the efficient functioning of the organization.